“Why pay full price when you can brag about 70% off?”

Emak Hemat is the queen of thrift and the guru of “hemat tapi nikmat.” Her sharp eyes spot discounts faster than you can say "promo ongkir." She's helped half the neighborhood unlock Gojek deals and isn’t shy about giving advice, whether you asked or not.

But don’t mistake her frugality for stinginess. Her warmth is generous, her wisdom priceless, and her laugh infectious. For her, saving is an art, and life is a series of teachable moments.